HubSpot Pricing: Complete Guide to All Plans and Costs in 2025

Understanding HubSpot pricing is essential before committing to the platform. Many businesses are surprised by how HubSpot pricing works because the platform uses a complex model based on multiple factors including the number of users, contacts, and which hubs you select. This comprehensive guide breaks down HubSpot pricing, explains each plan tier, compares it with competitors like Salesforce, and helps you determine which plan fits your budget and business needs.

The key takeaway is that HubSpot offers genuine flexibility with a completely free plan that includes core CRM features, but the real costs come when you need advanced automation, marketing contacts, and additional users. Understanding the HubSpot pricing structure upfront helps you budget accurately and avoid surprise bills later.

Is HubSpot Actually Free?

Yes, HubSpot offers a legitimate free CRM plan that never expires. Many businesses use HubSpot completely free for years if their needs stay within the free plan limits. However, the free plan is limited, and most growing businesses eventually upgrade to paid plans.

What You Get in HubSpot Free Plan:

• Contact management for up to 1,000 contacts

• Two user seats (view-only or basic access)

• Basic CRM functionality including deal tracking and task management

• Email templates and basic email tracking

• Basic reporting and dashboards

• Form building for lead capture

• Free HubSpot Sales Chrome extension

• Live chat for website visitors

• Basic marketing email tools

• Meeting scheduling link

• Simple workflow automation

What You Cannot Do in HubSpot Free Plan:

• Advanced marketing automation and sequences

• A/B testing emails or landing pages

• Advanced lead scoring

• Custom reports and analytics

• Remove HubSpot branding

• Transactional email sending

• Multiple marketing contact tiers

• Advanced integrations

• Priority customer support

• Advanced permission management

So yes, HubSpot is actually free, but it is a truly limited version. The free plan works well for solopreneurs or very small teams managing fewer than 1,000 contacts with basic sales processes.

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HubSpot Pricing Plans: Complete Breakdown

HubSpot structures pricing around different hubs: Sales Hub, Marketing Hub, Service Hub, CMS Hub, Data Hub, and Commerce Hub. You can purchase hubs individually or bundle them together in the HubSpot CRM Suite for cost savings.

HubSpot Sales Hub Pricing

Sales Hub focuses on sales pipeline management, deal tracking, and sales automation.

Sales Hub Starter Plan

• Price: $15 per user per month (billed annually at $9)

• Two paid user seats minimum

• Contact limit: 1,000 contacts

• Includes basic automation and sales sequences

• Email tracking and templates

• Basic deal pipeline management

• Task and activity management

• Basic reporting

Sales Hub Professional Plan

• Price: $100 per user per month (annual commitment required)

• One-time onboarding fee: $1,500

• Unlimited contact capacity

• Advanced automation workflows (up to 300)

• Lead scoring and qualification

• Advanced sales sequences

• Sales forecasting tools

• Advanced reporting and analytics

• Dedicated onboarding support

Sales Hub Enterprise Plan

• Price: $150 per user per month (annual commitment)

• One-time onboarding fee: $3,500

• Unlimited workflows (up to 1,000)

• Custom objects and fields

• Advanced permission management

• Dedicated account manager

• Advanced forecasting

• Priority support

Explore HubSpot pricing and plans for your business needs

HubSpot Marketing Hub Pricing

Marketing Hub includes email marketing, lead nurturing, advertising, and content management.

Marketing Hub Starter Plan

• Price: $15 per user per month (or $20 per month for single user with 1,000 contacts)

• 1,000 marketing contacts included

• Additional contacts: $50 per 1,000 contacts per month

• Basic email marketing

• Simple landing pages

• Lead capture forms

• Basic email automation

• Basic reporting

Marketing Hub Professional Plan

• Price: Starts at $890 per month (approximately $800)

• Includes 2,000 marketing contacts and 3 user seats

• Additional contacts: Tiered pricing based on volume

• Advanced email marketing and A/B testing

• Advanced landing pages

• SEO tools

• Advanced automation workflows

• Lead scoring and nurturing

• Advanced reporting and analytics

• One-time onboarding fee: $3,000

Marketing Hub Enterprise Plan

• Price: Starts at $3,600 per month (approximately $3,000 base)

• Includes 5,000+ marketing contacts

• Additional seats available

• All Professional features plus:

• Advanced customization

• Custom objects

• Advanced integrations

• Dedicated account manager

• One-time onboarding fee: $7,000

Get HubSpot Professional plan with premium features and automation

HubSpot Service Hub Pricing

Service Hub provides customer support and service management tools.

Service Hub Starter Plan

• Price: $15 per user per month

• Ticketing system

• Basic automation

• Knowledge base

• Chat and email support

• Basic reporting

Service Hub Professional Plan

• Price: $100 per user per month (annual commitment)

• One-time onboarding fee: $1,500

• Advanced automation

• Playbooks and workflows

• Advanced knowledge base

• Custom reporting

• Team SLAs (service level agreements)

Service Hub Enterprise Plan

• Price: $150 per user per month (annual commitment)

• One-time onboarding fee: $3,500

• All Professional features

• Custom objects

• Advanced permission management

• Dedicated account manager

Switch to HubSpot Enterprise for unlimited customization and advanced tools

HubSpot CRM Suite Bundled Pricing

The CRM Suite bundles multiple hubs at a discounted rate compared to purchasing individually.

CRM Suite Starter Plan

• Price: $50 per month (for all hubs combined)

• All basic features from Sales, Marketing, Service, CMS, and Data hubs

• Great value for small teams wanting multiple tools

CRM Suite Professional Plan

• Price: $1,600 per month (for up to 5 users)

• Additional users: $80 per user per month

• All Professional features from included hubs

• Recommended for growing teams

CRM Suite Enterprise Plan

• Price: $5,000 per month (for up to 10 users)

• Additional users: $120 per user per month

• All Enterprise features from all hubs

• Recommended for large organizations

Switch to HubSpot Enterprise for unlimited customization and advanced tools

HubSpot Pricing by Region: India, UK, and Australia

HubSpot pricing varies by currency and region.

HubSpot Pricing India

Pricing in Indian Rupees approximately:

• Starter plans: Starting from ₹1,300 per month (approximately $15 USD equivalent)

• Professional plans: Starting from ₹6,900+ per month (approximately $80+ USD)

• Enterprise plans: Starting from ₹10,400+ per month (approximately $120+ USD)

• Additional marketing contacts: ₹4,000 per 1,000 contacts (Starter tier)

• Professional core seats: ₹50,000 each

• Enterprise core seats: ₹75,000+ scaling with tier

HubSpot Pricing UK

Pricing in British Pounds approximately:

• Starter plans: £18 per month

• Professional plans: £85 to £780 per month depending on hub

• Enterprise plans: £135 to £3,000 per month depending on hub

HubSpot Pricing Australia

Pricing in Australian Dollars approximately:

• Starter plans: Starting from AUD $25 per month

• Professional plans: Starting from AUD $110 per month

• Enterprise plans: Starting from AUD $170 per month

Regional pricing includes local currency equivalents with potential adjustments for local tax and regulatory requirements.

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HubSpot Pricing Calculator: How to Calculate Your Costs

HubSpot provides pricing calculators on their website to help estimate your costs based on:

Number of Contacts: For Marketing Hub, more contacts mean higher costs. Each tier includes a base contact count, and additional contacts are sold in increments of 1,000.

Number of Users: Each additional user adds to your monthly cost. Starter plans typically start with two users, while Professional and Enterprise plans scale with more users.

Which Hubs You Need: Choose individual hubs or bundle them in the CRM Suite.

Billing Frequency: Annual billing typically offers 10 to 28 percent discounts compared to monthly billing.

Onboarding Fees: Professional and Enterprise plans include one-time onboarding fees ranging from $1,500 to $7,000.

Add-ons: Additional features, API calls, or capacity increases may add to your bill.

To calculate your potential HubSpot cost:

1. Visit HubSpot pricing page

2. Select the hubs you need

3. Choose your plan tier

4. Adjust contact count and user count

5. Select billing frequency

6. View your estimated monthly or annual cost

Explore HubSpot pricing and plans for your business needs

HubSpot Starter Plan Details and Pricing

The HubSpot Starter plan represents the entry point to paid HubSpot tools and is often offered at promotional rates to new customers.

Starter Plan What You Get:

• Single hub starting at $15 per user per month

• Or bundled CRM Suite Starter at $50 per month

• Basic automation workflows

• Email templates and tracking

• Simple lead scoring

• Basic reporting

• Limited integration options

• Standard support (email and chat)

When Starter Plan Makes Sense:

• Small businesses with 1-5 employees

• Teams just starting with CRM systems

• Budgets under $500 per month

• Simple sales processes without complex automation

• Limited email marketing needs

When You Will Outgrow Starter Plan:

• After 6-12 months as you scale

• When you need more than 300 automation workflows

• As your marketing contact database grows

• When you need advanced reporting

• If you require priority support

Many businesses start with Starter plans and upgrade to Professional or Enterprise as they grow.

HubSpot Enterprise Pricing and Features

The HubSpot Enterprise plan provides the most comprehensive features and customization for large organizations.

Enterprise Plan Highlights:

• Up to 1,000 automation workflows

• Unlimited customization

• Advanced AI features

• Custom objects and fields

• Advanced permission management

• Dedicated account manager

• Priority support with technical specialists

• Advanced forecasting and predictive analytics

• One-time onboarding fees from $1,500 to $7,000

Enterprise Plan Pricing:

• $150 per user per month (annual commitment required, paid upfront)

• For Marketing Hub Professional: $3,600+ per month

• For bundled CRM Suite Enterprise: $5,000+ per month

When to Choose Enterprise Plan:

• Large organizations with 50+ employees

• Complex sales and marketing processes

• Need for significant customization

• Managing 100,000+ marketing contacts

• Need for advanced reporting and AI capabilities

• Require dedicated account management and support

HubSpot Pricing Compared to Salesforce

When comparing HubSpot pricing vs Salesforce, HubSpot generally offers better value for small to mid-sized businesses, while Salesforce serves large enterprises.

HubSpot pricing advantage: Smaller upfront commitment with free plan, more transparent pricing

Salesforce pricing advantage: Better customization and advanced features for large enterprises justify higher costs

For most small businesses, HubSpot pricing offers better value. For enterprises with complex needs and large budgets, Salesforce may be worth the premium pricing.

Try HubSpot free CRM with no credit card requiredWhy is HubSpot So Expensive?

Many users wonder why HubSpot pricing feels expensive. Several factors contribute to HubSpot costs:

Seat-Based Licensing: Each additional user adds to your monthly cost. Scaling teams see costs increase significantly with more users.

Contact-Based Pricing for Marketing Hub: More marketing contacts mean higher costs. A company with 50,000 marketing contacts can pay $600+ per month just for contacts.

Bundling Multiple Hubs: Organizations using Sales Hub, Marketing Hub, and Service Hub see costs multiply across hubs.

Onboarding Fees: Professional and Enterprise plans include mandatory onboarding fees ranging from $1,500 to $7,000.

Limited Free Features: The free plan only supports 1,000 contacts and 2 users, limiting how long you can avoid paid plans as you grow.

No Individual Feature Purchases: Unlike some competitors, you cannot buy features individually. You must commit to full plan tiers even if you only need specific features.

Feature Stacking: Advanced features like extensive automation, advanced reporting, and AI capabilities require higher-tier plans.

Annual Commitment Requirements: Professional and Enterprise plans require annual commitment, locking you in for 12 months.

Real-world example: A company using Sales Hub Professional ($100/user/month), Marketing Hub Professional ($890/month), and managing 20,000 marketing contacts ($600/month) with 5 users could pay $1,800+ per month or $21,600 annually.

How Much Does HubSpot Cost Per Month?

HubSpot costs range dramatically based on your needs:

Minimum cost: $0 per month (free CRM for 2 users, 1,000 contacts)

Budget-conscious: $50 per month (CRM Suite Starter for all tools bundled)

Small business: $100-500 per month (single hub Starter to early Professional)

Growing business: $500-2,000 per month (mixed hub Professional plans)

Enterprise organization: $5,000+ per month (Enterprise plans with multiple hubs)

Average cost for mid-market: $800-1,500 per month

The key is that HubSpot cost per month scales with your growth. Starting at free and upgrading as needed helps manage expenses.

HubSpot Pricing Models and Tiers Explained

HubSpot uses multiple pricing models depending on the hub:

Per User Per Month Model: Sales Hub, Service Hub, and CMS Hub charge per user/seat. Each additional user costs extra.

Per Contact Model: Marketing Hub charges based on the number of marketing contacts in your database. More contacts equal higher costs.

Hybrid Model: Some businesses pay both per-user fees and per-contact fees depending on which hubs they use.

Annual vs Monthly Billing: Paying annually typically saves 10-28 percent compared to month-to-month billing.

Bundled vs Individual: Buying hubs separately versus bundling them in the CRM Suite offers different pricing tiers.

HubSpot Nonprofit Pricing and Discounts

HubSpot offers special pricing for eligible nonprofits through their nonprofit program.

40 Percent Nonprofit Discount:

• Eligible nonprofits receive 40 percent off Professional and Enterprise-tier plans

• Discount applies to all hubs including Marketing, Sales, Service, CMS, and Data

• Free CRM available to all nonprofits

• One-year minimum commitment required for discounts

Nonprofit Eligibility:

• Organization must be registered as a 501(c)(3) nonprofit in the USA

• Available to nonprofits registered in USA, Canada, Australia, and New Zealand

• Organization mission must benefit the community

• New users only (existing HubSpot customers cannot switch to nonprofit pricing)

• Must commit to minimum one-year plan

Nonprofit Pricing Examples:

• Professional Marketing Hub: Normally $890/month, becomes $534/month with 40% discount

• Professional Sales Hub: Normally $100/user/month, becomes $60/user/month with 40% discount

How to Apply:

1. Verify your organization is eligible

2. Submit nonprofit discount application through HubSpot

3. HubSpot verifies through TechSoup or similar services

4. Approval typically takes 7 days

5. Discount applies to your account for one year with annual commitment

For nonprofits with limited budgets, the 40% discount makes HubSpot significantly more affordable, potentially saving thousands of dollars annually.

HubSpot Pricing Reddit: What Real Users Say

Reddit provides honest perspectives on HubSpot pricing from actual users:

Common Reddit Complaints About HubSpot Pricing:

“I was quoted $26,000 annually for basic features, and I am not even using half the platform. That seems insane for what we need.” – Small business owner on r/hubspot

“HubSpot keeps increasing pricing as you use more features. Started at $50/month, now I am at $900/month and getting charged overage fees I did not expect.” – Marketing director on r/businesstools

“The $1,500 onboarding fee for Professional plans is steep when similar tools do not charge anything.” – SaaS founder on r/startups

“Do not go with HubSpot if you are on a tight budget. There are way cheaper alternatives like Pipedrive or Zoho.” – Small business manager on r/CRM

Reddit Positive Comments About HubSpot Pricing:

“If you use HubSpot free plan for years and only upgrade when you need specific features, it becomes affordable.” – Solo entrepreneur

“The CRM Suite bundled pricing is actually a good deal compared to buying each hub separately.” – Marketing professional

“You need to negotiate your pricing. Never accept their first quote. I got 30% off by asking.” – Sales director

The consensus on Reddit is that HubSpot pricing is expensive, but you can minimize costs by negotiating, committing annually, staying on lower tiers longer, and using alternatives for specific needs.

Is HubSpot Worth the Money?

Whether HubSpot pricing represents good value depends on your business situation:

HubSpot Pricing Worth It If You:

• Need comprehensive all-in-one platform

• Want native integrations without third-party tools

• Prefer ease of use over custom coding

• Have budget for growing subscription costs

• Use multiple hubs (Marketing, Sales, Service)

• Need advanced automation and reporting

• Want professional support and onboarding

HubSpot Pricing Not Worth It If You:

• Have extremely tight budget under $100/month

• Only need basic CRM or email marketing

• Prefer specialized tools instead of all-in-one

• Cannot commit to annual contracts

• Do not need advanced automation

• Want to customize extensively with code

• Have very simple business processes

Cost-saving tip: Many businesses use HubSpot for some functions and cheaper alternatives for others. For example, using EngageBay or Brevo for email marketing instead of HubSpot Marketing Hub can save money while using HubSpot Sales Hub for pipeline management.

Try HubSpot free CRM with no credit card required

Frequently Asked Questions About HubSpot Pricing

Is HubSpot pricing negotiable?

Yes. HubSpot pricing is often negotiable, especially at the end of the month, quarter, or year when sales teams need to meet targets. Contact HubSpot sales and request a custom quote. Many businesses receive 15-30% discounts through negotiation.

What does HubSpot cost per month for a small business?

Small businesses typically pay $0-500 per month. Starting free, moving to Starter at $50-100/month, and potentially reaching $200-500/month as you add users and features. This scales with your growth.

How much does HubSpot cost monthly for different plan tiers?

• Free: $0

• Starter (single hub): $15 per user per month

• Starter (bundled CRM Suite): $50 per month

• Professional (Sales): $100 per user per month

• Professional (Marketing): $890+ per month

• Enterprise (Sales): $150 per user per month

• Enterprise (Marketing): $3,600+ per month

Does HubSpot pricing include anything free?

Yes, HubSpot includes a comprehensive free CRM plan forever. It includes contact management, basic email marketing, deal tracking, tasks, and basic automation. Many small businesses use it indefinitely without paying.

Can I pay monthly instead of annually on HubSpot?

Yes, HubSpot offers month-to-month billing, but it costs more than annual billing. Paying annually typically saves 10-28% compared to month-to-month. However, Professional and Enterprise plans often require annual commitment.

What are HubSpot hidden costs I should know about?

Hidden costs include onboarding fees ($1,500-$7,000), contact overages for Marketing Hub (if you exceed included contacts), additional user seats, API call overages, and add-ons for specific features. Always review the full quote.

Is there a better CRM than HubSpot for the price?

Several alternatives offer better pricing for specific needs: Pipedrive for sales teams, Zoho CRM for small businesses, Freshsales for budget-friendly options, and EngageBay for all-in-one features at lower cost.

What is the best HubSpot plan for small businesses?

For small businesses, the Free CRM plan works for up to 1,000 contacts and 2 users. When you need automation, upgrade to Starter at $50-100/month. The CRM Suite Starter at $50/month bundles all tools together, which is typically the best value.

Is HubSpot pricing cheaper than Salesforce?

Generally yes. HubSpot Starter plans start at $15 per user per month vs Salesforce at $25. HubSpot offers a free plan while Salesforce only offers a 30-day trial. However, both become expensive at Enterprise levels.

What should I pay for HubSpot?

Research fair pricing based on your needs using HubSpot pricing calculator. Negotiate with sales team. Never accept initial quote if it seems high. Ask for promotional pricing if you are new or committing annually. Most businesses should pay less than their initial quote.

Cost Per Month Comparisons: HubSpot Pricing Tiers

These prices are base costs and can increase with additional users, contacts, or add-ons.

Getting the Best HubSpot Pricing Deal

Follow these strategies to minimize your HubSpot costs:

1. Start Free: Begin with the free CRM plan and only upgrade when necessary.

2. Negotiate: Contact HubSpot sales and request a custom quote. Never accept the first price.

3. Time Your Negotiation: Request discounts at month-end, quarter-end, or year-end.

4. Commit Annually: Pay annually instead of monthly to save 10-28%.

5. Bundle Hubs: Use the CRM Suite pricing for multiple hubs instead of buying individually.

6. Share Seats: Maximize user seat usage rather than adding unnecessary seats.

7. Manage Contacts: Keep contact database clean to avoid overage charges.

8. Use Alternatives: For specific needs, consider cheaper specialized tools alongside HubSpot.

9. Negotiate Onboarding Fees: Try to reduce or eliminate onboarding fees for Professional/Enterprise plans.

10. Review Quarterly: Audit your usage regularly and downgrade if you do not need certain features.

Explore HubSpot pricing and plans for your business needs.

Conclusion

HubSpot pricing ranges from completely free to several thousand dollars per month depending on your needs. The platform offers genuine value with its free CRM plan and transparent pricing for scaling businesses. However, understanding the pricing structure prevents surprises and helps you budget accurately.

The key is matching your HubSpot plan to your actual business needs rather than buying features you do not use. Starting free and upgrading as you grow helps manage costs. For small businesses with limited budgets, Pipedrive, Zoho CRM, or EngageBay may offer better value. For comprehensive all-in-one functionality, HubSpot pricing becomes more reasonable, especially when negotiated.

Read More: HubSpot vs Salesforce: Which One Fits Small Businesses Better?